Siony Hijara is presently the Site Director and General Manager of PanAsiatic Call Centers, one of the largest foreign-owned call center enterprises in Bacolod City. She started her career in customer service at a young age. She brings with her a genuine insight in Customer Experiences and Usability within the BPO and Contact Center industry, with over 10 years of experience from software development, market research and in providing support for the telecommunications sector.